The innovative Forza10 Legend line represents the evolution of functional maintenance foods for adult dogs!

The story of LEGEND begins 40 years ago when Sergio Canello, DVM started his clinical research that showed how pet food-related conditions were mostly caused by contaminants found in common ingredients. LEGEND is a natural and functional diet using clean ingredients from biologically pristine sources combined with the proven power of plant extracts.
You don’t have to travel to the ends of the earth to find the cleanest ingredients for your dog’s health we’ve done it for you!

At Forza10USA we believe that the health of our pets is directly related to the quality of the food they eat.

This is the reason why all our diets do not contain toxic residues of Oxytetracycline, that is a broad spectrum antibiotic that is widely and legally used in intensive farming, the most frequent cause of food allergies and intolerances affecting cats and dogs.

LEGEND Maintenance Evolution is the result – naturally full of flavor and nutrients, completely free of grains or pollutants, and perfect for all dogs.
So, whether your dog is prone to food-related conditions or not, LEGEND is the ideal food to keep him in perfect shape.

Browse all Legend Dry Foods:

Browse all Legend Wet Foods:

Browse all Legend Healthy Bites:

Legend line is based on an exceptional formula:

  • No Oxytetracycline*
  • Proteins not sourced from intensively farmed animals
  • No grain-based carbohydrates
  • Grain-free, gluten free and No GMOs.
  • Use of whole anchovies, wild-caught in the Pacific Ocean and processed  whole. These pelagic forage fish bypass the risk of heavy metal contamination.
  • Icelandic Lamb and Chicken as protein sources of excellent quality, high biological value and exceptional digestibility. Both are pasture raised or sourced from non-intensive farms.
  • Salmon and Cod from clear and pristine Icelandic waters
  • Natural antioxidant action of herbal extracts
  • Optimal 1:2 Omega3:Omega6 ratio, with anti-inflammatory action
  • Diet with a limited number of ingredients, but high nutritional value, developed in order to minimize all adverse reactions and maximize nutrient absorption
  • Rigorous and systematic quality control procedures — more than 5000 controls per year!
  • Ideal to maintain the health status achieved from Active Line foods.

How to use Legend line:

  • Switching to Legend is easy! Thanks to its incomparable digestibility and nutritional value, LEGEND can be given immediately, without any transition time! In order to achieve optimal results, we recommend using Legend dry food and mixing it with Legend wet food, while avoiding adding any other foods.



*Scientific studies published on international journals such as “Poultry Science” (Cytotoxic effects of oxytetracycline residues in the bones of broiler chickens following therapeutic oral administration of a water formulation) and “Journal of Biochemical and Molecular Toxicology” (Toxicological implications and inflammatory response in human lymphocytes challenged with oxytetracycline).

FORZA10 Formulations


All FORZA10 ingredients are chosen based on a specific principle: being free from all those chemical and pharmacological residues that we identified as a cause of chronic pathologies in pets. Sergio Canello’s 30-year experience was the founding element of FORZA10 and of its R&D Department. This has developed unparalleled knowledge on animal nutrition over 22 years of activity, and knows exactly which ingredients are useful and which ones are to avoid in pet nutrition. All this translates in the extraordinary effectiveness of FORZA10 Legend Line. We don’t just make kibbles, we engineer scientific formulations that are the result of years of study. And we don’t make small talk: behind every one of our products there are scientific researches, published on international scientific journals and available to everyone on our website.

Our diets’ effectiveness is fast beyond imagination, but this is not a miracle: we just let Nature work, removing all those man-made obstacles that increase the risk of pathologies and bringing the incidence of disorders back to its natural percentage.

Why anchovies?

In our Legend Line we use whole anchovies as the primary source of animal protein. We chose anchovies for many reasons:

  • their proteins have exceptional biological value
  • anchovies are free from oxytetracycline residues, that we identified as a risk to our pets’ health through our many in vitro scientific researches made in collaboration with 8 different universities;
  • they are small pelagic fishes that bypass the risk of heavy metals contamination;
  • anchovies are on the bottom of the food chain, thus eating just plankton: this means they don’t run the risk of accumulating toxic substances such as mercury, arsenic and many others;
  • they can be considered hypoallergenic. Fish has been often accused of being a source of allergies, but our experience tells us the exact contrary of that, since fish allergy in dogs is extremely unlikely;
  • anchovies are rich in Omega-3 fatty acids, fundamentals because of their natural anti-inflammatory properties and their ability to keep cellular growth in check (especially useful in the case of adipose cells), thus decreasing the risk of overweight;
  • to sum it up, anchovies are an extraordinary protein source to feed dogs and cats.

Why chicken?

Our studies on allergies and intolerances (refer to research section for further details) have shown that the vast majority of the reactions to chicken are due not to allergies but rather the presence of toxic Oxytetracycline residues in broiler chickens bred via intensive farming (allergic reactions to chicken are actually very infrequent). The chicken utilized in Legend is organic and therefore does not contain these toxic residues, consequently, it is extremely rare that it would lead to any reactions. Our advice is to try a free sample of Legend: if this leads to no symptoms developing then it is almost certain that the product will work perfectly. Alternatively, you can utilize Legend All Life, made with anchovies only and thus ideal for those who don’t want chicken proteins, even if organic.

Please note that FORZA10 Legend line is available only in selected shops (no web sales).