Sergio Canello

Dear pet parents,

I would like to personally welcome you to the FORZA10USA website.

As an international expert in food-borne diseases, I’ve dedicated forty years of my life to discover and cure the various causes of the many inflammatory, chronic and autoimmune diseases that affect our beloved pets. My loyal “pack” of collaborators has been growing during the years and transformed into “SANYpet Research and Development Center”, an advanced laboratory that has developed specific and transferable skills. Thanks to the support of renowned universities and research centers, we received scientific confirmation of what in the very beginning was considered to be a “simple theory” — that the main cause for most common food diseases is the presence of toxic residues of oxytetracycline, an antibiotic that is widely and legally used in intensive farming.

A company founded on scientific research.

As a company founded by veterinarians, Forza10 continues to work to develop holistic cat and dog foods that lead to a healthy lifestyle through the promotion of a clean balanced diet.

clean ingredients

Clean Ingredients

You don’t have to travel to the ends of the earth to find the cleanest ingredients for your dog


Scientific Research

Studies from our experienced team of highly qualified experts in the field of animal health

dogs food

Compare Your Pet Food

Is your pet food truly healthy? Find out now and see how it compares to other brands

sensitive forza10 usa


Developed for giving all dogs an effective nutraceutical food against chronic disorders.



Your cats and dogs cannot choose: the responsibility of their health lies in your hands



Herbal extracts are a green and natural pharmacy for your pet’s health



Public enemy number one for the health of dogs and cats

video reviews forza10usa

Video Reviews

Watch our customers share their experience with Forza10 diets



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Find out what our customer say about us

  • I wanted to send you these two photos of Grace so far on the Forza 10 Dermo Active trial. The first photo was taken the day I started her on the food & the second photo is day 14. So impressed!!!! Her skin colour is going back to normal (dark) and her coat is starting to grow in, even where she has had no fur at all for the two years I have had her!!! She has had only the food and water. Just thought you would like to see the results so far. Thanks again for the bags of food, Christyne & Grace

    Christyne & Grace
    Grace the Greyhound: Dermatitis Cured!
  • It is said, "we are, what we eat," true as this is for humans, so it is true for our pets (dogs). We've been having problems with our Scottish Terriers' guts from the beginning, especially with MacKenzie, a 14 year old male, rescue. MacKenzie has been otherwise healthy, but his bowel movements always included a certain amount of bleeding, with all dog food regiments.

    MacKenzie and MiMi
    MacKenzie and MiMi's Story
  • I am the owner of a six month old female Border Collie that, from the very beginning has had a flare-up, and more recently, daily bowel problems, and persistent diarrhea has also presented itself. Once the vet excluded the presence of intestinal parasites, I tried an approach with a dietary supplement that didn’t give any results. I then contacted your representative Mr Giovanni Canopoli (owner of our puppy’s male parent), who suggested your food to me, LEGEND DIGESTION and the instructions on how to administer it. After only the second feeding the feces were compact more than ever before and to this date, after 10 days of use of your feed, the situation has remained good and steady.

    Intestinal problem
  • I was desperate because I couldn’t solve a problem related to the coat of my Bernese Mountain Dog. I used to buy another of pet-food, but it didn’t satisfy my needs because dandruff still persisted on my dog. My vet suggested to me another food and I tried that too, but I got no close to solving my dog’s problems. Chiara, the owner of the store where I usually buy my dog’s food gave me two samples of Forza10 Legend Skin. She also called Forza10 to ensure that the chicken contained in Legend Skin came from organic farming. Then, having had confirmation, I bought a 5lbs pack and from this week I’m going to switch to the 25 lbs pack. In two weeks the dandruff, that had been tormenting my Bernese Mountain Dog for six months, has gone for good.

    Problem related to the coat